Level Up Sun Protection with Fortnite’s ‘Shield Against Cancer’
In a world where video games often dominate the attention of young people, Shield Against Cancer – a new initiative is merging the virtual and real worlds to combat a very real threat: skin cancer. Enter the realm of Fortnite, where a familiar item, the Mini Shield, is taking on a whole new role as a symbol of protection against this deadly disease.
Skin cancer rates have been on the rise among young people, with increased exposure to harmful UV rays being a major contributor. Recognizing the need to raise awareness and promote prevention measures, a creative collaboration between gamers and health advocates has emerged.
The concept is simple yet powerful: by integrating skin cancer prevention messaging into the gaming experience, young players can learn about the importance of sun protection in a way that resonates with their interests. The Mini Shield, a staple in Fortnite gameplay for its protective properties, has been reimagined to serve a dual purpose.
Now, when gamers encounter the Mini Shield in the virtual world, they not only gain a 20% boost in protection for their in-game avatar but also receive a valuable reminder of the importance of protecting their skin in the real world. The correlation between the increased protection in-game and the rising incidence of skin cancer among young people serves as a sobering yet motivating statistic.
But the initiative doesn’t stop there. Embedded within the item’s description is a promotional code offering a 20% discount on sunscreen, further incentivizing players to take proactive steps to safeguard their skin. This simple yet impactful gesture not only encourages responsible gaming habits but also promotes healthy lifestyle choices beyond the screen.
By harnessing the immense reach and influence of gaming culture, this innovative campaign Shield Against Cancer seeks to make a tangible difference in the lives of young people. Through strategic partnerships and creative interventions, it aims to turn virtual experiences into real-world actions that can save lives.
The beauty of this initiative lies in its ability to seamlessly integrate health messaging into the gaming landscape, leveraging the power of storytelling and interactive gameplay to educate and empower players. It represents a new frontier in health promotion, where digital platforms serve as catalysts for positive behavior change.
As young gamers continue to immerse themselves in virtual worlds, initiatives like this remind us of the potential for gaming to not only entertain but also educate and inspire. With each shield collected and each sunscreen purchased, players are not just gaming—they’re actively participating in the fight against skin cancer.
In the battle against a formidable foe like skin cancer, every ally counts. Through innovative approaches like the Fortnite Shields Up initiative, we can harness the collective power of gamers to create a brighter, healthier future for generations to come. So, next time you pick up that Mini Shield in Fortnite, remember: you’re not just protecting your avatar, you’re protecting yourself against a very real threat.
Credits
Advertising Agency: Bendita Carpeta
Creative Director: Gian Hernández Fernández
Art Director: Lesly Melgar Arrazabal
Campaign: Shield Against Cancer
This campaign is about:
Skin cancer prevention, Fortnite Mini Shield, gaming for good, skin protection awareness, UV protection in gaming, skin cancer awareness initiative, video games and health promotion, promoting sunscreen use, gaming community initiatives, skin cancer prevention campaign, Fortnite skin protection, sunscreen discount code, youth health awareness, gaming for skin health, virtual world interventions, raising awareness through gaming, interactive health messaging, promoting sun safety, digital gaming and health education, Gaming, Health, Pharmaceutical, Epic Games, Fortnite video game.
