Etisalat Wider Web – The first of its kind autistic-friendly web extension
The Ministry of Community Development (MoCD) has partnered with telecom operator Etisalat to launch a first-of-its-kind web extension to simplify the World Wide Web and make it autistic-friendly. The launch is in line with World Autism Awareness Day on April 2 to highlight hurdles autistic people face every day. According to the World Health Organisation (WHO), the disorder’s global prevalence ranges between 1 in 100 and 1 in 132 people.
With the groundbreaking solution, autistic people worldwide can now access www.etisalat.ae and activate for free the ‘Etisalat Wider Web’ extension, which instantly transforms a standard web page into an autistic-friendly one.
Credits
Advertiser: Etisalat
Campaign: Etisalat Wider Web
Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
