BBR Saatchi & Saatchi and eToro presents: HODL (Hold on for dear life) featuring Kristian Nairn
Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of Hodor who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’.
The first time you see “HODL” when someone is discussing cryptocurrencies, the word causes you to stop reading. You think: “Is it a misspelling?” Well, yes it is – at least it was mistyped originally. Now, rather amusingly, HODL has spawned a life of its own. It has evolved to represent a long-term trading strategy and philosophy for crypto investors.
A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation. HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it.
More than a Meme: HODL as a Strategy
The memes helped lift HODL from a mistyped “hold” to a widely adopted slang term and trading strategy used in the cryptocurrency community. Quartz heralded it as one of the most important terms in crypto culture in 2017, describing it as a determination to “stay invested in bitcoin and not to capitulate in the face of plunging prices”.
So in an attempt to familiarize people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows.
A feverish attempt by Kristian Nairn to break out of character and reposition himself as a serious actor
What is HODL? Explained by Kristian Nairn
Agency Credits: BBR Saatchi & Saatchi
Campaign: HODL (hold on for dear life)
Chairman & C.E.O: Yossi Lubaton
C.E.O: Ben Muskal
CCO: Idan Regev
COO: Dorit Gvili
Creative Director: Naor Itzhak
Copywriter: Omri Tzidon
Art Director: Shani Sofer & Anahi Raveh
Digital Producer: Tali Sasson
VP Client Services: Noa Sharf
Account Supervisor: Shirley Konka
Account Executive: Nitzan Cohen Fingerov
Account Executive: Mor Lewit
VP Strategic Planning: Yossi (Joe) Baruch
Strategic Planning Supervisor: Lora Goichman
Media Planner: Ronit Shekel
Planning Information Specialist: Eva Hasson
Director: Rani Carmeli
Producer: Ariel Pridan
eToro Founder & CEO: Yoni Assia
Marketing Operations Director: Avital Sobol
Copywriter: Shlomi Dubish
Art Director: Mor Barkai
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