FCB Inferno Launches New Campaign for NIVEA MEN Body Shaving Range

FCB Inferno are pleased to share its new UK campaign to support the launch of a new male body shaving range for NIVEA MEN.

This major campaign supports the launch of the UK’s first male body shaving range and is targeted at the 57% of men who are already shaving somewhere below their neck but are currently using a product not specifically designed for the task.

The New Body Shaving range from NIVEA MEN defends against irritation and offers precision and control with its transparent formula. Its Anti-Irritation Body Shaving Stick is an innovative first – designed for in shower use, it offers the best body shave for clean and protected skin without irritation.

Credits:
Brand: NIVEA MEN
Creative agency: FCB Inferno
Creative Director: Natasha Blevins
Art Director: Kris Wheater
Copywriter: Jono Owens
Director: Edward Housden
Production Company: Indy 8
EVP: Sharon Jiggins
Senior Account Manager: Sam Hawes
Client: Alex Gostling / Graham Taylor/ Patrick Hoven