FilminLatino Presents Live Cinema In Lockdown

Live Cinema in Lockdown by FilminLatino, the first-ever made live film exhibited on Instagram. An idea developed for the Mexican Film Academy that innovated watching cinema amid an industry halted by the pandemic.

COVID-19 forces many industries to go into a pause and others to come to a complete stop. The movie industry came to a complete halt. Government institutions stopped issuing filming permits. The movie sets had technical and capacity limitations. The entire chain collapsed: Without open theatres, premieres, editions, actors, writers and screenwriters were paralyzed.

As a response to this unprecedented situation, in conjunction with the Mexican Institute of Cinematography, “Encierro, cine en vivo” was created, movies that were confinement forces by the current pandemic, they live physically and mentally locked up, and they must come out of the heads of the characters they live in; problems that to be released have to be counted. And filmed.

Five characters. Five monologues. Five stories. Five emotions. Five problems that concern us all must be released to turn them into emotions, in freedom.

Credits
Country: México
Client: FilminLatino
Campaign: Encierro Live Cinema
Agency: Archer Troy
Creative VP: Mike Arciniega
Creative General Director: Abraham Quintana Garay / Carlos Fernández Oxté
Production: Humano
Production: Gloria Estrada / Osmani / Mike Arciniega
Executive Producer: Liliana Moreno / Jorge Michel Grau / Mónica Lozano / Enrique Pérez / Daniela Lojero / Paulina Herrera / Carlos Fernández Oxté / Abraham Quintana / Osiel Díaz / Bruno Oliver
Director: Osmani / Luciano Ciccarello / Mario Camhi / Roger / Alex de la Mora
Photographer: Sebastián Martínez
Music: Mickey Cosio / Guddini Cortina