FCB Ulka – Flatten The Curve

We keep seeing Flatten The Curve messages all around us. But not many of us understand what’s flattening the curve. Or even if we do, we tend to forget or forgo its importance. To drive communication on flattening the curve, FCB Ulka came up with exciting graph representations that drive this important message.

The graphs by FCB Ulka show people staying at home so that they contribute to ‘Flatten The Curve’.

According to the data, reducing human-to-human contact by 75% – can take the predicted number of cases of COVID-19 needing hospital care below the line of available hospital beds at any given time. Measures like staying at home is the best possible way to flatten the curve.

Most importantly, FCB Ulka found support in UNAIDS Geneva, who released the campaign as static posts on the big Easter weekend when people had plans to step out of their homes. And when that was well appreciated FCB made the static posts into a digital film with Fuel Content, that offers offer content creation solutions in an end-to-end format.