Flipkart launches its own advertising platform “Brand Story Ads”
Flipkart, India’s fastest growing e-commerce firm launches its own advertising platform called Brand Story Ads, on their mobile app. The platform will showcase stories of brands/advertisers in an interesting manner with content images and product guidelines. About 50 brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up to launch their ad campaigns.
This service by Flipkart will not be limited to brands selling on the platform but also be available to other non-retailing brands in sectors like real estate, FMCG, BFSI, auto, telecom, etc.
