Football brings Italy together in Brent Harris’ new ad – ‘For the love of sport’

Egg Films’ Brent Harris directed For the love of sport, Sky Sport epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy.

When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out for cameos from the likes of Juventus’ Daniele Rugani, AC Milan’s Alessio Romagnoli, Fiorentina’s Federico Chiesa and Italian legend Alessandro del Piero.

Sky Sport - Football Ad | Brent Harris | For the love of sport

Grey United’s Christopher Jones and Serena Bruno conceptualized the ad, which was filmed just outside Milan in gorgeous black and white by DOP Justin Brown. Martin Leroy edited For The Love Of Sport at Whitehouse Post, with EDI extending the stadium in post and multiplying hundreds of extras into tens of thousands.

About Egg Films
The top ranked production company at the 2017 Loerie Awards, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Kyle Lewis, Lebogang Rasethaba, Slim, Sunu and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit

Title: ‘For the love of sport’ – Director’s Cut
Client: Sky Sports
Agency: Grey United
City & country: Milan, Italy
Agency producer: Marta Di Girolamo (MD), Carla Beltramini
Creative director: Christopher Jones
Creative: Serena Bruno
Production companies: Akita Films & Egg Films
Director: Brent Harris
Director of photography: Justin Brown
Production co art director: Andrea Rosso
Producers: Jon Ronbeck (Egg/Skunk) / Mapi Brambilla (Akita)
Executive producer: Paolo Zaninello (Akita)
Editor: Martin Leroy (Whitehouse Post),
Post production co & city: EDI, Milan, Italy
Colorist: Tobias Tomkins (Cheat)

Music Credits-
Train – Dustin O’Halloran & Hauschka
Sound recording- Sony Classical

This Campaigns is related to:
For the love of sport, Brent Harris, Egg Films, Football, TV ads, music videos, short films, AKITA Film, Milan, Sky Sport, Digital Video, Advertising Campaign, Grey, Juventus Football Club, Daniele Rugani, A.C. Milan, Alessio Romagnoli, Fiorentina, Federico Chiesa, Alessandro Del Piero, Italian footballer, Alessandro Florenzi

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