Gillette, an official partner of the NFL, has launched a new television commercial Nothing Comes Easy, celebrating the journey to greatness of Shaquem Griffin and all those who have overcome adversities to make their dreams come true.
Shaquem Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. Through hard work and dedication, with the love and guidance of his father, he went on to become a college football star and rise to the NFL, along with his twin brother and teammate, both Seattle Seahawks.
The commercial entitled “Your Best Never Comes Easy” traces Shaquem’s life from childhood, how he surmounted all the challenges life brought him, to the NFL. It chronicles the role of his father in his success from backyard football drills to his first shave to the NFL draft. It continues Gillette’s celebration of the bond between all fathers and sons.
The commercial, created by Grey New York, ends with the themelines: Your Best Never Comes Easy. The Best a Man Can Get… Gillette” with Shaquem in his Seahawks uniform ready for the game.
Campaign: Nothing Comes Easy
Creative Agency: GREY New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Executive Creative Director: Joe Mongognia
Associate Creative Director: Jon Cochran
Associate Creative Director: Brian Pluta
EVP/ Global Account Director: Brian Weston
VP/ Account Director: Corey Dobbs
Account Executive: Hunter Teare
Senior Strategist: Jhanell Biggs
Project Manager: Joey Scarillo
Production Agency: Townhouse
CPO, Chief Production Officer: James, Mc Pherson
Head of Production: Tania Salter
VP, Executive Integrated Producer: Katy Hill
Integrated Film Producer: Dante Da, Parma
Music Producer: Kurt Steinke
Business Manager: Suzanne Voss
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Shaquem Griffin, Gillette, NFL, Athlete, Sport, Inspiring story, Nothing Comes Easy