GoodLife Fitness: Every Canadian can get stronger | #CanadianStrong
FCB Canada is out with its first work for GoodLife Fitness, Canada’s largest gym and fitness club. As many of us are considering our New Year Resolutions and setting fitness goals for 2020, “Canadian Strong” breaks down common barriers of intimidation at the gym and focuses on being an inclusive and welcoming place. The spot champions different races and genders, ranges of body types as well as often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Featuring the music of rising Canadian artist Haviah Mighty, #CanadianStrong stands behind its country’s values of diversity and inclusion, and pushes back against fitness elitism.
Credits
Campaign Title: Canadian Strong
Client: GoodLife Fitness
Chief Marketing and Technology Officer: Sander van den Born
Director of Marketing: Sharon Litwin
Senior Marketing Manager: Melissa Seaman
Media Buyer and Planning Senior Specialist: Dan Mudry
Creative Agency: FCB Canada
Chief Creative Officer: Jeff Hilts and Nancy Crimi-Lamanna
President: Bryan Kane
Group Creative Director: Mike Lee
Group Creative Director: Sanya Grujicic
Producer: Katherine Forester
Chief Strategy Officer: Shelley Brown
Director of Strategy: Eryn LeMesurier
Strategy Coordinator: Audrey Zink
VP, Managing Director: Chris Perron
Group Account Director: John Pace
Account Supervisor: Olivia Selbie
Account Executive: Jessica Trollope
Project Manager: Cori Pettit
Production & Editorial Company: Common Good
Director: Adam Beck
Executive Producers: Stefani Kouverianos & Dwight Phipps
Line Producer: Farrah Khaled
Director of Photography: Jackson Hunt
Audio: Nathan Street
Hair & Make-Up: Keirsten Morris
Wardrobe: Skye Kelton and Basia Wyszynski
Photographer: Luis Mora
Editor: Red Barbaza
Editorial Assistant: Mikka Quinsac
Executive Producer: Ainslie Thomas
Transfer Facility: Artjail
Colourist: Clinton Homuth
Flame Artist: Alex Shahviri
Online Facility: Artjail
VFX: Common Good
Artjail Producer: Leslie McCartney
Music House: BoomBox Sound
Voice Director: Roger Leavens
Engineer: David Goudie
Audio Producer: Umber Hamid & Drew Thomas
