This is the story of Amit, a young man who used Google Photos to relive memories he’d been part of but never really experienced.
“Memories are an important part of our lives. Even more so for someone who was a part of them, yet missed out, because he couldn’t see. Of the 40 million visually-impaired people in the world, 15 million are from India. And, due to an acute shortage of transplantable corneas, they are often resigned to a life without sight. This is the true story of Amit: a young man who was about to undergo a corneal transplant, and regain his vision after almost 15 years. With a little help from Google Photos’ image search and organisation features, Amit was able to rediscover all those memories he’d been a part of, but missed out on seeing.
We’re grateful to Amit’s family and the Nirmaya & Tej Kohli Foundation for allowing us to be part of Amit’s journey.” #TheStoryOfAmit
Source: Google India YouTube channel
Campaign: Google Photos – The Story of Amit
Advertising Agency: MullenLowe Lintas Group, Gurgaon, India
Creatives: Arun Iyer, Arko Provo Bose, Manzoor Alam, Ishita Misra
Director: Anand Gandhi
Director of Photography: Avinash Arun
Chief Asst. Director: Ansh Vohra, Manas Thakkar
Associate Director: Vinay Shukla
Production House: Film Elements
Editors: Shekhar Prajapati, Manan Bhatt