Heinz A.I. Ketchup

Heinz A.I. Ketchup – With new artificial intelligence text-to-image programs taking over the internet, Heinz had to know – what does A.I. think ketchup looks like? Just like humans, A.I. prefers Heinz.

After using the advanced image generator DALL-E 2 to search for everything from “ketchup scuba diving” to “ketchup in outer space”, we found that many of the results looked just like bottles of Heinz.
Heinz fans got involved by sharing their suggestions for ketchup image prompts. The best ones were turned into social posts and print ads, helping us create the first-ever ad campaign with visuals generated entirely by artificial intelligence.

Credits
Advertiser: Heinz
Creative: Rethink Canada
Campaign: Heinz A.I. Ketchup
Media: Carat (Canada), Starcom (U.S.)
Social: Kitchen
PR: Media Child (Canada), Zeno Group (U.S.)
Tags: machine learning, AI, DALL-E, OpenAI