The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes.
Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only for their family but also to the society. It is this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes.
In the video series, the selfless and extraordinary efforts of these four common people were showcased in association with TheBetterIndia.
Gazi Jalaluddin, a taxi driver from Kolkata, works tirelessly for educating the children in Sunderbans. Take a look at his courageous journey till now and his plans for the future.
Uma Venkatachalam – a True Hero whose courageous efforts are responsible for changing the lives of innumerous underprivileged children.
Archana Suresh – a Corporate Communication Specialist & a True Hero is making a difference to this world!
Damyanti Tanna – A humanitarian and a True Hero who fought over her personal loss to serve the hungry and needy in our society.
This was followed by a grand event wherein True Heroes were felicítated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5 pm IST.
Over the course of four weeks, the videos reached over 34 million people across India and received over 15 million views with over 73,700 shares on Facebook
Agency – WATConsult
Vice President, Operations, WATConsult – Sahil Shah
Assistant Vice President, Strategy, WATConsult – Sabiha Khan
Senior Account Manager, WATConsult – Daniel David
Lead Account Manager, WATConsult – Manish Jain
Account Lead, WATConsult – Sumeet Ghosh
Digital Media Executive, WATConsult – Anuj Aras
Production House – The Better India
Special Thanks – Gazi Jalaluddin, Uma Venkatachalam, Archana Suresh and Damyanti Tanna
The Article is related to:
WATConsult, The Better India, unsung heroes, #HelpingTrueHeroes, inspirational stories, Merck Neurobion, Gazi Jalaluddin, Uma Venkatachalam, Archana Suresh, Damyanti Tannac, Indian Heroes, Helping True Heroes, Neurobion Forte, Short film, Digital films, Peoples of India, India Unsung people, Digital Campaigns, illiteracy in India, village school, Education