H&M launches the new collection this season with special highlight to women clothing. Women of the current epoch are independent, fearless and opinionated. The collection this season can be seen to lay emphasis on this aspect. Gone are the times when women were seen as the epitome of elegance coupled with shyness and diffidence. Today’s women are offbeat and Badass. With the current advertisement, we look at such women. The women of present generation.
Special Highlights of the Ad Campaign
● The campaign starts with a woman in a bikini who does not have the modellike stereotypical body. She has the body of a real life woman and exhibits a high level of confidence.
● The ad campaign makes sure that there are women from varied age groups as well as social groups. However, they all have one thing in common i.e. immense confidence
● H&M is breaking the stereotype of a perfect body for women which is clearly evident when one of the models is shown to eating potato fries.
In general, the Ad Campaign extensively targets women from all backgrounds and tries to break the traditional stereotype.
She’s a Lady
The new version of She’s a Lady performed by duo Lion Babe adds power to the message that this ad campaign is trying to spread. #Ladylike is used to get an opinion about the different perception of women in current times.
H&M is trying to show that its clothing are specially designed for this new woman and it will only add to the confidence of this new Lady!
Agency: Forsman & Bodenfors
Director: Gustav Johansson