This tremendous ad campaign (Honda Dream Makers) is a beautiful homage to the premium automotive brand Honda. The use of technology in making this video is exceptional. The graphics used are very high resolution and look great. The use of high-tech computer systems is intrinsic to this promotional video.
The video sheds light on the brand’s latest products and shows their technological advancement. The video displays cars like the all new Civic Sedan, Civic Type-R – which is an all new sporty hatchback cum coupe and the Legendary SUV CR-V. The ad campaign also underscores the brand’s motorcycles which are known for their reliability quotient.
This 90-second film, created as part of Honda’s partnership with Britain’s Channel 4, takes viewers through each stage of the filmmaking process, including storyboarding, illustration, filming and animation.
The use of background sounds in the video is very catchy and captures the attention of the audiences immediately, exactly what is expected of an ad campaign.
Honda wonderfully appreciates all the sincere efforts shown by Wieden+Kennedy London in making this promotional video cum ad-campaign that is a force to be reckoned with. What better way to thank/acknowledge a long-term association than showcasing all that is HONDA in its magnificent glory!
Agency: Wieden+Kennedy London
Executive Creative Directors: Tony Davidson, Iain Tait, Kim Papworth
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo
Group Account Director: Nick Owen
Account Director: James McHoull
Account Manager: Olivia Amato-Pace
Executive Producer: James Guy
Producer: Michelle Brough
Production Company: Time Based Arts
Directors: James Allen and Mike Skrgatic
DOP: Daniel Landin
Producer: Bonnie Anthony
Editor: Paul Hardcastle
VFX Supervisors: Sheldon Gardner, Stephen Grasso
Lead Flame: Luke Todd, Matt Jackson, Thiago Dantas
Flame: Jamie Crofts, Adam Paterson
Lead Nuke: Matt Shires, Bernie Varela
Nuke: Ralph Briscoe, Aitor Arroyo, Linda Cieniawska
3D Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick
Artists: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver
Additional Photography: Dan Lowe
Colourist: Simone Gratarolla
Executive Producer: Tom Johnson
Sound design: Sam Ashwell, 750mph
Original music: Sounds & Sons
Composer / Arranger: Jean-Gabriel Becker, Sounds & Sons
Video related to:
Honda films, Honda Ads, catchy ad campaign, Honda ad campaign, Honda Civic, Channel 4, Honda SUV, Honda CR-V, Honda campaign, Honda Dream Makers, Film, United Kingdom, Automotive, Wieden+Kennedy