The major problem that Irish people are facing is the rising problem of cancer. By 2020, it is predicted that in every 1 out of 2 Irish will be affected by cancer. In order to tackle with this trend, Irish Cancer Society has come up with the campaign ‘Get Cancer’. The society created a viral video related to it with the motto #IWantToGetCancer. Get Cancer campaign, as the name suggest is what this society is asking people to do with cancer before cancer gets you. The question is how you get cancer? Through this campaign, the society is spreading steps that will help people like you to tackle the problem head on.
This campaign has impacted the way people now think about cancer and their perspective regarding this disease. Now they are taking steps to be healthy, pursuing a career in medical research, and donating or volunteering for the cause. Join hands with the campaign and help it reach the target of making Ireland and rest of the world cancer free. Irish Cancer Society stands for you and won’t give up until cancer does. Get cancer before it gets you.
Irish Cancer society is a dedicated to the cause of making Ireland and rest of the world cancer free.
Developed at Chemistry, Dublin
Creative director: Emmet Wright
Art directors: Adrian Fitz-Simon, Hugh O’Connor, Fabiano Dalmácio
Copywriter: Mark Tuthill
Agency producer: Conor McGuinness
Digital lead: Lisa O’Brien
Planning director: Sinead Cosgrove
Account team: Ray Sheerin and Mags O’Reilly.
Film director: Keith Hutchinson (H2 Films)
Producer: Adam Sherry
Director of photography: Ian Murray
Post production: Windmill Lane
Editors Vinny Beirne and Lee Hickey
Flame artist: John Kennedy
Base light grading artist: Dave Hughes
Producer: Sarah O’Carroll.
Sound was designed and mixed by Locky Butler. Music was by Denis Kilty.