India Gate Rice presents India Dega Aashirvad | For a Hunger Free India
Showering rice as a gesture of blessing is a revered tradition that no wedding ritual is complete without. However, at India Gate Rice, we believe that every grain of rice can serve a greater purpose. One that tackles an issue that millions suffer from every single day; hunger. The India Dega Aashirvad initiative offers special rice packs that your wedding guests can choose to simply touch as a gesture of blessing, instead of showering the rice. In return for these packs, we request you to give us whatever rice you have. Which, along with every pack left unopened, will be donated to those who need it most. #IndiaDegaAashirvad
India Gate Rice – India Dega Aashirvad
Pick your design
4 exclusive designs, each inspired by the country’s rich heritage
The Regal Rouge
Inspired by the revered traditions and customs upheld across the northern states of India, this regal design captures the essence of the vibrant, energetic and colourful North Indian wedding.
The Enchanted Jute
Taking inspiration from the royals of western India, this opulent design pays homage to the ancestral wedding traditions that have been passed down through generations and are practiced in every ceremony seen in this part of the country.
The Elegant Ivory
Like the majestic ways of the southern states, this design encompasses the glamour, sophistication and family values. The elements used are specially created to illustrate ancestral jewellery, that is customary to be passed down to the bride to be at every wedding ceremony.
The Marigold Mirage
Simplistic, sophisticated, serene and soulful, just like the eastern cultures of this great nation. This design is minimalistic and representative of what this part of the country chooses to focus on – deep seeded values and ancestral traditions.
Credits
Advertising Agency: The Classic Partnership, Dubai, United Arab Emirates
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