IRCTC Storyrail – One destination, countless journeys

Problem:
In India, people see train journeys as a thing of the past. They didn’t think of as a favourable mode of transport.

Insight:
Trains in India have been running for over 125 years. Every single train encapsulates a lot of untold stories.

Idea:
They converted trains into time machines. Passengers could scan different parts of the train to unearth stories.

This is Student Specific Work not claimed by brand.

Credits
Brand: IRCTC
Campaign Name: IRCTC Storyrail
Contributors: Apaar Singhal – Copywriter, Siddhant Karale – Art Director, Ajay Gupta – Art Director
School: Miami Ad School, Mumbai

Tags:
India, Transport, IRCTC, Miami Ad School, Digital Campaign, Innovation, Technology, Advertising, Creative campaign