JCPenney’s #HereIAm campaign – There is true beauty in individuality

JCPenney’s #HereIAm campaign, which is meant to celebrate its new boutique for plus-size clothing, is doing what few plus-size ad campaigns have done before it: Letting plus-size women tell their stories, before getting all about the clothes.

There is true beauty in individuality. So, when we start letting go of preconceived notions of who someone is based on what they look like on the outside,
we all take one step closer to body positivity. This video, featuring Gabi Fresh, Valerie Sagun, Jes Baker, Mary Lambert, and our very own Ashley Nell Tipton,
exemplifies the spirit and beauty found inside everybody, regardless of what your dress size is. #HereIAm #CurvyGirlMagic #FatGirlsCan

Something I’ve always lived by is that, I can’t be anything else than who I am. Whether it's my personality, my body, or things I enjoy. I want to be able to practice yoga, travel to new places, dance my butt off, meet new people, rock climb, camp in the wild, bike to feel free, play video games just because it’s what I enjoy and expresses myself. Why is it so strange to want to live at peace with who I am now? Be happy in the body that I am in now. Just because I am happy with who I am now does not mean that I don’t want change in my life. I try to keep myself mindfully aware of the way I live by enjoying the present moment. Here I am being me, enjoying what it is like to be me in the present. I don't want to be anything else. I got to meet some amazing ladies @ashley_nell_tipton, @gabifresh, @marylambertsing , and @themilitantbaker. All different and unique amazing ladies doing the things in life that make them happy by being unapologetically them. Together we collaborated with @JCPenney to bring a video of positivity showing that people in bigger bodies can and will do the things we want. That being big or fat is not the end of life. I intend to live mindfully in the present being who I am. Direct link to the video in description: Share if you can, and share your own story with #HereIAm , all of us are just 5 of so many beautiful people! #Sponsored post by @JCPenney

A photo posted by Valerie Sagun (@biggalyoga) on

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