MADE, the agency led by Cristian Rocha and Yosu Arangüena presents the new graphic identity of Jeep made for the launch of the new Jeep Wrangler 2018.
“The new Jeep Wrangler is an off-road vehicle and carries a natural environment with itself.The Wrangler is representative of nature, and with this in mind, we developed an iconic typeface for the brand.” Cristian Rocha, Co Founder of MADE commented.
“With more than 70 years of tradition in the market and what it symbolizes for the adventurers, Jeep redesigns its iconic vehicle, and what better to accompany it with the launch of its own typography.” Added Yosu Arangüena, Co Founder of MADE.
Inspired by the design of the new Jeep Wrangler, MADE, together with the typist Fernanda Manzano, accompanied the brand by making, from each letter, a symbol for Jeep and its followers.
A brand as iconic as Jeep, had to have a typography of its own.
PRODUCT: JEEP WRANGLER
CCO: Cristian Rocha & Yosu Arangüena
GCD: Sergio Sharpe
Copywriter: Cristian Rocha
Art Director: Marco González
Typographer: Fernanda Manzano
Account Director: Ernesto Rosillo & Marina Blanco
Client: Carlos Quezada, Gatsby Amezquita & Karla Urrea