Kind en Gezin & LDV United’s Breastfeeding Extras is here to make breastfeeding routine again
The ad agency, LDV United along with Kind en Gezin has come up with Breastfeeding Extras. Out of all the advertising campaigns supporting a cause, this one is something to be remembered as it attempts to make breastfeeding a daily normal occurrence so that no one needs to feel offended or no woman feels insecure while breastfeeding. In our opinion, why is breastfeeding even considered an eyes-popping-out-phenomenon? It’s completely normal and every woman has the right to breastfeed wherever and whenever she wants. Sigh! Anyway, we are glad that Kind en Gezin is reminding people how breastfeeding has always been one of the regular and the most beautiful phenomenon anywhere around the globe. It’s just sad that breastfeeding mothers need to bear the taunts in public for their so-called offensive conduct and are asked to leave from places like hotels, metros, and cafes. Many women describe their horrors of having to breastfeed their babies in closed areas and toilets. Kind En Gezin’s Breastfeeding Extras campaign is a hope to counter this narrow-minded trend and make breastfeeding routine again.
Breastfeeding Extras attempts to change the public opinion on breastfeeding in public by bringing the act on television. Kind en Gezin organized a casting agency who would allow TV shows and movies to book breastfeeding mothers who would act while breastfeeding their babies. What better way to shout and say to the world that breastfeeding is mainstream than making mainstream media the vehicle itself to carry the message? It’s not surprising that support from several influencer moms and journalists and other popular celebrities poured in in large numbers.
Credits
Brand: Kind en Gezin
Campaign: Breastfeeding Extras
Advertising Agency: LDV United, Belgium
Public Relations Agency: Lewis
Executive Creative Director: Kristof Snels
Copywriter: Jasper Declercq
Art Director: Julie Vanderbeck
Account Director: Marieken Maes
Account Executive: Evi Messagie
Strategy Director: Tomas Sweertvaegher
Designer: Jeffrey Uten
Photographer: Noortje Palmers
Video: Jasper Léonard
Tags:
Belgium, Public Interest, NGO, Kind en Gezin, LDV United, Public Awareness Campaigns, Fundraising Campaigns, Clio Awards, Breastfeeding Extras campaign
