Sexism is an evil embedded into our society’s core ever since the medieval era. Despite revolutionary movements trying their best to change the narrative on gender bias, women still have to face stereotypes in their day-to-day lives. However, some women not only take these stereotypes head-on, but they break them. Levi’s has curated a digital campaign series honoring the lives of such females. #IShapeMyWorld features leading ladies from different walks of life talking about how they have shaped their own world. Some of the most influential ones are listed below:-
Making it big as an artist is a struggle in itself. The struggle gets even harder when you’re a woman. Hard Kaur talks about how she has had to rely on her inner strength to be taken seriously as a hip-hop artist. She talks about feeling disconnected from everything around her before stumbling upon her art-form. In her own words, it has been her refuge for all these years. Hip-Hop has been a place that has given Hard Kaur a sense of belonging. She shapes her world by doing things her way, or no way at all.
Aditi Singh Sharma
Aditi Singh Sharma is the epitome of human strength regardless of her gender. She faced difficult situations in life with a fierce spirit and stuck with her music throughout. Her philosophy of life is to go all the way in whatever one does. She encourages others to work hard, love strong, and be extremely happy. Despite being the new kid on the block at the start of her musical journey, Aditi Singh Sharma shaped her own world, and her success speaks for itself!
Stereotypes do not leave women behind even in the realm of sports. Jwala Gutta is the prime example of someone who has fought a ton of prejudices in order to strike a balance between her personal life and her career. She has a flair for proving her doubters wrong, and that is what her career symbolizes. She has never shied away from voicing her opinions even when it means taking on trolls. Jwala Gutta shapes her world by being her unapologetic self at all times!
The Singh Sisters
Gender bias has been a problem plaguing the lives of The Singh Sisters ever since the early stages of their lives. They have had to shun snide comments, societal doubt, and subtle mockery to reach where they are today. As detailed by the sisters themselves, their struggle has now begun to inspire other female players to pursue basketball. The Singh Sisters have shaped their lives by being brave about their career pursuits. #IShapeMyWorld
Due to the patriarchal mindset of the society, women entrepreneurs are often viewed with derogatory eyes. However, Shradha Sharma proves that what the society thinks about you has nothing to do with your chances at success. Being the founder of yourstory.com, Shradha Sharma acts as the leading-woman of a major online business. She finds her job to be therapeutic and works 7 days a week. Shradha Sharma has shaped her world by letting her haters fuel her efforts as a woman entrepreneur.
Being an outsider to the film industry, Swara Bhaskar has made a name of herself by the virtue of nothing but her talent. She believes that her parents gifted her the greatest gift a parent can give to a female child in India: fearlessness. In all her endeavors, Swara has exercised an unshakable resolve to get things done. She has never been complacent when it comes to speaking her mind. Swara Bhaskar shapes her world by not letting fear dictate her life.
Radhika Apte is a name familiar to almost every youngster in the country. Her recent works as an actor have acquired much acclaim and applause from critics and audiences alike. However, the journey that has led to her success has not been one without bumps and hurdles. Radhika has faced everything thrown at her face with grace and courage. She has paved a way for herself in the acting industry even though she comes from a family of doctors. Radhika Apte shapes her world by adhering to her own beliefs and questioning the norms around her.
Parvathy has waged wars against misogynistic portrayals of women in mainstream movies without any sense of fear. She believes in not making any noise about her deeds and letting her actions do the work. Parvathy describes her state-of-mind as raw and makes it okay for others to be the same. She shapes her own world by being unafraid when it comes to putting forward her views.
Shipra’s life has not been the smoothest of rides. However, surviving a toxic married life didn’t stop her from her becoming a chef who is renowned all across the country. Societal viewpoints never stopped Shipra from winning Masterchef India. Her ideology and the actions supporting it acts as inspiration for women everywhere. She inspires people to be courageous and independent. Shipra Khanna shapes her world by going straight and strong!
Levi’s – #IShapeMyWorld 2017 Campaign
Levi’s celebrating fearless women who’ve broken all kinds of barriers and shaped their world, on their own terms.
Celebrity hair dresser Sapna Bhavnani has always been in the limelight for her unconventional hair-dos and tattoos. Fighting off labels ever since she was a teen, she’s always lived by her own rules and her confidence has inspired many.
In an industry where size zero is the norm, actor Huma Qureshi has challenged every stereotype and silenced all her skeptics with her acting abilities. She lets her passion speak for herself. Levi’s #IShapeMyWorld
Actor Ileana D’cruz has been battling with body dysmorphic disorder for 15 long years. Despite that, she hasn’t given up on her dreams to make a mark in an industry that’s not easy for an outsider.
Transgender model Anjali Lama moved to Bombay from Nepal to chase her dream. After many failed attempts, she became the first transgender model to walk the ramp at one of India’s top fashion events and she’s on her way to achieving a lot more. Levi’s #IShapeMyWorld
Being forced to conform to a stereotype is a struggle that comedian Mallika Dua faces regularly. She shapes her world by taking what she gets and making it her own – as a consequence she has created an inimitable style of humor. #IShapeMyWorld
Actor Bani J received a lot of criticism for straying away from society’s construct of beauty. She chose to ignore the naysayers and kept doing what makes her happy. Levi’s #IShapeMyWorld
Although she grew up in a conservative family, Shakti Mohan chose the unconventional path. She danced her way to the top of television stardom while establishing dance as a legitimate profession. Levi’s #IShapeMyWorld
This Digital campaign is about:
Levi’s, Shakti Mohan, Bani J, Mallika Dua, Anjali Lama, Ileana D’cruz, Huma Qureshi, Sapna Bhavnani, Shipra Khanna, Parvathy Thiruvothu, Radhika Apte, Swara Bhaskar, Shradha Sharma, The Singh Sisters, Jwala Gutta, Aditi Singh Sharma, Hard Kaur, Digital Campaign, Women, #IShapeMyWorld, Best digital campaigns, Creative campaign, Women Empowerment