L’Oréal Paris: Stand Up Against Street Harassment

As sexual harassment has been identified as one of the most critical issues facing women and girls worldwide, L’Oréal Paris has decided to take action. And to launch a campaign to encourage women and men to intervene safely if they experience or witness street harassment.

When we see someone drop something or fall over the street, we instinctively step in to help. Why don’t we have the same reaction when we see someone being harassed?

Most of us want to do something to help but don’t know what to do or how to go about it. There is the fear of danger – the person may be aggressive or a threat to personal safety. We might even think that it is none of our business.

In 2019, the Ipsos survey conducted in eight countries, 78% of the 15,500 women interviewed claim to have been harassed at least once. Only 25% said that someone intervened.

L’Oréal Paris has decided to take action. Why? Because L’Oréal Paris stands for empowerment in every walk of a woman’s life. By removing obstacles preventing women from fulfilling their ambitions, we are committed to elevating their sense of self-worth. Harassment not only affects women physically but mentally too. No form of aggression should be taken lightly.

To ensure the campaign’s success, L’Oréal Paris has partnered with Hollaback! an NGO dealing exclusively with street harassment.

Learn how to respond to street harassment.
Take the training: https://www.standup-international.com/in/en/