Mercedes-Benz A-Class campaign – The new A-Class. Just like you
Marking the launch of the new A-class and continuing partnership with TIDAL, Mercedes-Benz A-Class is excited to launch the new ad campaign featuring TIDAL artist-owner and global superstar Nicki Minaj. The international campaign is around the claim – The new A-Class.
About TIDAL
TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connects artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high-resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more a 50 million song catalogue and more than 213,000 high-quality videos. For more information, please visit:
Credits-
Brand: Mercedes-Benz
Product: Mercedes-Benz A-Class
Campaign: The new A-Class. Just like you | Mercedes-Benz Just like you
Agency: Antoni
Managing Director – Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis
Executive Creative Director – Tilman Gossner, Veit Moeller
Creative Director – Alice Bottaro
Art Director – Yann Fischels, Daniel Righi, Sebastian Sattler, Wolfang Warzilek
Copywriter – Erick Barrios, André Santa Cruz
Digital – Ron Engelbert, Juliane Krause-Akelbein
Product Content & CRM – Sven Rumpf
Producer – Mark Rota
Art Buying – Marjorie Jorrot
Client Service Director – Wiebke Hellerung, Arne Cornelsen
Account Director (ATL) – Sophie Hansen
Account Director (Product Content) – Franziska Köhler
Account Manager (CRM) – Jari Heistermann
Jr. Account Manager (ATL) – Yvonne Mielke
Production Company – Tempomedia/Smuggler
Director – Brian Beletic
Photographer – Tom Craig
Editor – Sam Ostrove
Postproduction (Film) – NHB Berlin
Postproduction (Stills) – Recom
Sound – Wenke Kleine-Benne (NHB)
Music – Budde Music / Seth Olinsky
CG – Mackevision
Grading – MPC
Tags:
Nicki Minaj, NHB Berlin, Recom, Mackevision, VFX, CGI, 3D Animation, Tempomedia, Antoni, Mercedes-Benz, Mercedes Just like you, TIDAL, Mercedes-Benz A-Class, Mercedes Commercial, Mercedes-Benz Just like you
