Nike: The doll I’ve never asked for

Andressa Alves’ story could be the same as many girls who like football and have to change their dreams after being overwhelmed by patriarchy’s rules. Nike decided to tell the history of this athlete to break the cycle and to support any girl that doesn’t want to change her dream to fit a rule through this campaign ‘The doll I’ve never asked for’.
After all, if the world plays against you, show them what a dream can do.

Credits
Client: Nike
Campaign: The doll I’ve never asked for
Agency: Wieden+Kennedy, São Paulo
Directed by The Fridman Sisters
Lina Fridman + Maira Fridman
Produced by Alice Filmes

Executive Producer: Waldemar Tamagno
Line Producer: Ana Mansur, Bruna Nogueira
Production Director: Fabio Arisaka
DP Brazil: Pierre de Kerchove
DP Spain: Íñigo Zubicaray
Art Director: Guilherme Marini
1AD: Vinicius Mendes
Sports Choreographer: Marc Cumbers
Props: Joana Stickel
Set Decoration: Manuela Pellizzon Tossi
Wardrobe: Marina Vieira
Cast: Claudia Secaff
Location: Alex Rocha
Editor: Rami D’Aguiar
Color: Osmar Junior
Post Supervisor: Caroline Rye, Pedro Martins
VFX: Daniel Soci, Warriors VFX
Audio: Punch Audio
MKO: André Fridman
Creative Team: Maíra Pinto, Daniel Cirati Gomes, Marina Vancini Saldanha, Nalu Pitanga
Production Service: Vagabond