Not everything is a crisis- End the crisis situation, With Samsung Galaxy Note9

Leo Burnett Israel and Samsung present: ‘Not everything is a crisis’ The Samsung Galaxy Note9 will get you some perspective on life.

You’re probably familiar with the situation – you’re at work, in the middle of your day and suddenly your battery dies on you – right when you need it most. Exactly when that new client you’ve been chasing for weeks said he’d get back to you. Within seconds you go into full blown crisis mode, scourging the office corridors in search of a charger to save your life (and possibly your career).

But let’s face it, running out of juice for your cell phone hardly qualifies as a crisis. A syndrome of our modern day lifestyle, the word ‘crisis’ has come to embody our increasing dependence on our mobile devices for just about everything. As a result, the word ‘crisis’ has probably become one of the most acutely misappropriated words of our times – a fact you’ll discover when you watch our Samsung Galaxy Note 9 new commercial.

Credits
Advertising Agency: Leo Burnett, Israel
Chief Executive Officer: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Chief Strategy Officer: Shai Nissenboim
Strategic Planner: Liz Stull
Art Director:Meital Miller
Copywriters: Oren Ben Naim, Elad Gaizler, Tal Menkes
Agency Producer: Menny Zarhia
Account Supervisor: Sapir Aharoni
Account Executive: Nofar Zinger
Social Account Manager: Lio Schafferman
Traffic Manager: Maya Varochik
Marcom Director: Eva Hasson
Director: Tal Zagreba
Graphic Designer: Oren Bar
Musical Composer / Musical Arrangements: Shlomi Shaban
Photographer: Roman Linetsky
Art Director: Neta Dror
Active Director: Ravit Aviv
Composition / Design: Vadim Bar Zakharin, Tal Porat, Amir Steiner, Gal Primack Najari
3D: Omer Arieli
Editor: Shahar Be’eri
Musical Production: Niv and Meital (Nov)
Sound: Sidney Toledano
Production / Post-production: Omri Paz Productions
Producer of the post: Ophir Tal

This article is about:
Film, Israel, Electronics, Technology, Samsung, Leo Burnett, Samsung Galaxy Note9, Smartphone


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