Ganesh Chaturthi, is a festival of togetherness and most importantly, scrumptious delicacies. From dance to games to decorations, it’s a festival of jubilant celebrations.
It is a well-known fact that Ganesh Chaturthi is widely celebrated festival in Mumbai and Maharashtra and catchy slogans are a part of the fun.
Devotees chant really innovative slogans, some of which go like, “Samsung Korea, Ganpati Bappa Morya” Or “Twinkle twinkle little star, Ganpati bappa superstar” when they bring the idol home.
We decided to explore this phenomenon of the festival and came up with the #BoloMoryaWithLite challenge where we encouraged our fans to come up with catchy and quirky slogans using the word ‘Nutralite’ or ‘#KeepItLite’
The purpose of this campaign was – to not just keep it as a passing trend, but create brand value that remains etched in people’s minds forever. It was an activity that would not only last during one year of Ganpati festivities, but the slogans would echo the brand’s message year after year.
The other highlight of this campaign is that it focused on the importance of eating and staying healthy during this festive season. A lot of the slogans revolved around eating healthy food.
The brand recall is strong because these slogans are chanted by a lot of people around the city. Though a seven day activity, but the popularity will increase the recall year after year.
Our #BoloMoryaWithLite challenge is ‘lite’-hearted, quirky and extremely engaging for our fans.
As of now, we have garnered 4500+ conversations on Twitter and Facebook with a unique reach of 3 Million within first 3 days of the festival.