Pedigree launches Human Guides to train blind dogs

Being visually impaired is a challenge that changes life in many ways. With the eyes giving up, a visually impaired person has to depend more on the people around him. Well, the same goes for animals as well. However, they don’t get similar recognition to their predicament as humans. Pedigree has started a new platform called Human Guides with the agenda of educating us in a necessary discipline.

As portrayed in the digital promo developed by BBDO, Brazil, it is common for visually impaired humans to count of guide dogs. Tragically so, it is also common for people to abandon their dogs when they start going blind. Pedigree Human Guides is an educational platform that teaches us how to take care of our dogs that go blind. As part of the campaign, Pedigree even handed out illustrated handbooks to stores and pet shops. The educational material can also be downloaded from www.humanguides.com

We feel that this campaign is a brilliant initiative that enables us to give back to dogs. It is something that needs to be shared as much as possible!

Pedigree Human Guides

Pedigree Human Guides

Pedigree Human Guides

Pedigree Human Guides

Pedigree Human Guides

Pedigree Human Guides

Dealing with obstacles at home

Creating a routine for meals and hydration

Venturing out safely

Developing memory

A different way to play

Credits
CLient: Pedigree
Campaign: Human Guides
Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: Andre Gola, Pernil, Marcelo Nogueira, Keka Morelle
Creatives: Rafael de Miranda, Pedro Reis, João Souza
RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins
Content Producer: Marcelo Pignatari
Production: Bando Studio Produções Cinematográficas
Director: Ale Charro
Second Unit: Lucas Rangel
DP: Wagner Jabour
Editing: Juliana Munhoz
Post-Production: Equipe Bando
Motion: Pedro Gebara
Executive Producer: Marcela Sutter
Audio Production: Cabaret
Client Services: Ingrid Lopes, Vitoria Capelasso
Producer / Audio Post: Gab Scatolin
Teacher: André Henrique
Coordinators: Verusca Garcia, Nicole Bonnet
Illustrators: André Maciel (Black Madre), Estudiorama
Final Art: Carlos Henrique
Graphic Production: Jose Roberto, Marcos Souza
Director of Digital Operations: Rodrigo Falcão
Digital Strategy: Nicole Bortoluzo Cassiano
Project Managers: Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva
Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias
Planning: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media: Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima
BI: Bruno Mosconi, Helio Silva Balbi, Marina Leitão
Approval: David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice


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