Pepsi: The Bodega Giveback

The holiday season will look a little different in NYC this year. Pepsi teamed up with Desus Nice and The Kid Mero aka the Bodega Boys in The Bodega Giveback campaign to give back to the bodegas that keep us going.

Every year, New York City becomes the centre of the holiday season, with tourists from around the world traveling in to witness its magic and festive traditions firsthand. With the season looking different this year and many staying local, Pepsi wants to do something extra special for the City’s very own and very deserving group – its bodega owners. For New Yorkers, bodegas are 24/7 landmarks of each neighborhood, and in 2020, owners rose to the task of staying open and keeping the City going during a critical time.

#PepsiBodega

Credits
Brand: Pepsi
Campaign: The Bodega Giveback