Perspectives of Marketing Gods: The 3 biggest takeaways
David Ogilvy
Where Does He Come From?
If you ever step foot in the world of advertising, you’re bound to run into the immortal Mr. David Ogilvy. He is not only known as the founder of one of the biggest ad agencies in the world but also remembered as the father of advertising. Oglivy forayed into multiple careers before settling for advertising. After having worked as a chef, a researcher, and a farmer, David started his own ad firm at the age of 39. However, once he got his foot inside the door, he lived the life of an ad man until the day he died.
Ogilvy’s Unique Take on Marketing: We Sell or Else
In Ogilvy’s own words, “You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”
David Ogilvy weighed in heavily on the importance of creative brilliance and invested his time in the pursuit of ‘the big idea’ for all his advertising efforts. During all his marketing conquests, he paid a lot of attention to research. In fact, he initially joined his own ad agency as the research director. One more thing that Ogilvy valued as an advertising man was the importance of fetching results for the clients. In spite of being an advocate of ‘the big idea’, Ogilvy also believed that creativity had no value in the world of advertising if it didn’t lead to sales.
The Take-Away: David Ogilvy is one of the most influential (if not the most influential) figures in the world of advertising. Out of all his invaluable lessons, if you’re going to take back one thing, remember the customer is not a moron. She’s your wife.
Steve Jobs
Where Does He Come From?
There are enough documentaries, books, and film adaptations out there to give you a brief account of the revolutionary life of Steve Jobs. However, given the amplitude of the impact that Jobs has had on the world, you shouldn’t need one. The man behind the creation of Apple Inc. was not only a brilliant technological genius but also a stellar marketer. On top of catalyzing one of the biggest corporate turnovers in history, the 1984 Macintosh Commercial also established itself as one of the best advertisements ever created. Owing to Steve’s innate showmanship and unique marketing abilities, Apple has built a legacy for itself that has lived on even after Jobs’ untimely demise.
Steve Jobs’ Unique Take on Marketing: Think Different
When viewed in the year 2019, the Think Different campaign by Apple sounds like an ode to the tech giant’s founding father — a crazy one himself, and someone who thought differently. During his tenure at Apple, Jobs reinvented the way technology was perceived by the masses. Even though he wasn’t the first person to figure out the obvious link between design and tech, he most certainly was the man who popularised the fact that design matters. Since the get-go, Jobs was against conformity and thrived off innovation. He did not sail his company’s advertisement ventures into a sea of tried-out tactics and best practices. Instead, Jobs understood the power of storytelling and used it to market his already excellent products.
The Take-Away: Jobs once said, “Our job is to figure out what they’re going to want before they do.” The biggest lesson underneath the pile of successful Apple commercials is a drive for innovation. It requires keeping both your feet in the present and your head in the future.
Gary Vaynerchuk
Where Does He Come From?
The year is 2019, and Gary Vee is a name unknown only to a few. As of today, Gary’s strong personality and unparalleled presence on social media sites drive most of his marketing campaigns. However, before starting his own digital agency, Gary spent the better part of his youth expanding his family’s wine business. Back in the year 2006, digital marketing was not the household term it is nowadays, but Gary stepped in the game early and started an online series called Wine Library TV. By the year 2003, Gary built up his father’s already successful $3 million a year business to an even bigger success amassing $60 million a year. This drastic jump in yearly earnings was made possible due to Gary’s natural prowess on digital marketing. After starting his own media agency in 2009, Gary Vaynerchuk has emerged as one of the most influential digital marketers of our time. His enormous fan-base on social media websites speaks volumes about his success as a marketer.
Gary’s Unique Take on Marketing: One Life, No Regrets
In a lot of his public lectures, Gary doubles down on the importance of hustle and self-awareness. In Gary’s own words, “How you make your money is more important than how much you make.” He preaches a ‘one life, no regrets’ ideology, and by doubling down on his own teachings, Gary markets himself as a trustworthy player in the market. His authenticity and sense of rawness make people gravitate towards his content, and the fact that virtually anyone can reach him out on his #AskGaryVee show further adds to his credibility.
The Take-Away: Gary’s content is built on core ideas like self-awareness, hustle, value, and consistency. However, if not for the power of the internet, Gary would not be the marketing sensation that he is. Therefore, the biggest takeaway from Gary’s journey is that the internet is the modern marketer’s best friend.
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Marketing, One Life, No Regrets, Gary Vaynerchuk, Steve Jobs, David Ogilvy, Advertising, Enturpanure, Apple, Macintosh Commercial, Inspiring Short Films, Best Commercial Ads, Marketing Gods, Social Media, Digital Marketing gods
