In one of the most heart-touching advertising campaigns by People for the Ethical Treatment of Animals (PETA), many women come up and describe the feelings of an animal which is equivalent to that of rape. It is an interesting digital campaign because it shows that animals should also be treated as living beings. Torturing them for the meat and dairy industry is an atrocious practice that needs to be stopped immediately.
It uses some creative advertising ideas by asking women to express the feelings of the animals. From the very beginning, the creative advertising agency thought about making it ambiguous by starting the video by women expressing their feelings and then talking about animals towards the end of the video. Hence, drawing parallels between how humans and animals feel.
“Women Explain What Rape Feels Like for Animals in the Food Industry”
Recently, the advertising campaigns also aim to develop viral videos so they try to advertising and marketing news for gaining mass popularity and support. This video is also best social media campaign because it has the potential to reach out to the public and put out this message that touches their hearts directly. The video beautifully brings out one of the biggest concerns about animal torture out in the open. There are many non-vegetarians in the world who consume the great amount of meat or diary without realizing how the meat comes to their plate.
This interesting ad campaign by PETA is giving a voice to these innocent animals and spreading the message about animal torture which has been existent for a long time but a lot of people don’t even seem to know about it.