PETA uses a stuffed teddy bear to show the brutal realities of real animal testing

A small girl’s teddy bear is accidentally left behind which is found by an anonymous yet an inhuman scientist in this PETA’s spot. It’s an unsettling allegory of real animals subjected to cruel animal tests.

This campaign aims to shed light on the brutal treatments on animals like rats and chimpanzees have to endure thus calling on the National Institutes of Health (NIH) to check on its licensing of over half of its grants towards animal testing.

We think that this spot is a thought-provoking one that will make viewers pause and think rather than feeling ominously judged. The stuffed teddy bear is a great metaphor for harsh animal testing methods – as if they are not someone but something inanimate. It’s a brilliant way to circumvent the rather repelling gore and violence over the internet yet show the reality of animal testing.

Credits:
Agency: VMLY&R
Category: Awareness campaign
North America Chief Creative Officer: Leslie Sims
Executive Creative Director: Christian Carl
Creative Director: Thomas Shim
Executive Producer: Bobby Jacques
Copywriter: Justin Ebert

Production: Ray Production Prague
Producer: Marika Karvankova
Creative supervisor: Dushan Drakalski

Service Production: Push Pull Production
Director: Angel Apostolski
DOP: Nenad Boroevich
Editor: Michael Dervenski
Line producer: Galabena Botova
Sound Design & Music: Kaloyan Dimitrov