Pinterest: Make The World See All Beauty

Pinterest aims to change the beauty landscape and highlight diverse voices in new ways. From magazines to social media to video tutorials, the beauty standards are overwhelmingly white, and Pinterest is kicking off an initiative that aims to Make the World See All Beauty.

Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups – and its launching a tool to support these groups alongside a new brand campaign.

The image-sharing social media platform is introducing a way for retailers, advertisers, and creators to self-identify if they’re from an underrepresented group so that their content can appear 50 per cent reserved for them within Story Pins and curated spaces, including the Today tab, Shopping Spotlights, and The Pinterest Shop. This feature will be rolled out in the ‘coming weeks’.

Pinterest has also launched its ‘Make the World See Beauty’ campaign, which aims to start a conversation around beauty and representation. The campaign, which has launched with a social film and V Magazine cover wrap, showcases 10 creators who are pushing the boundaries when it comes to representation.

Credits
Client: Pinterest
Campaign: Make the World See All Beauty
Advertising Agency: 72andSunny Los Angeles, USA
Editorial: Matt Schaff / Cabin
Finishing: Shape and Light

This campaign is about:
United States, Electronics, Technology, Pinterest, News, Product, Beauty, Lifestyle