Play the World | See beyond the frame and explore a world of movies with Google Play

In partnership with Google Play, Stink Studios created a destination where users can relive iconic movie moments in their real-life surroundings with Play the World

Google Play needed to raise awareness in the Italian market. Stink Studios came up with an experience that let users discover movies like never before and help raise the profile of Google play movies. Using Google Street View technology, They mapped iconic scenes to their locations. When on the street, users can explore the environment and surroundings that movie magic was made of and learn a thing or two about the films and how they came to be. Users can also view scenes that match their natural environments, giving you a breathtaking new perspective on the films you know and love and Allowing you to see them in a completely new light.

Credits
Campaign: Play the World
Agency: Stink Studios
Client: Google Play