RepresentUs uses Deepfake Technology for “Save the Vote” campaign

Ad featuring “Kim Jong-un” and “Vladimir Putin” to illustrate that unless the American people take immediate action to fix political corruption, voter suppression gerrymandering, and our broken election systems democracy will collapse. First Ever Use of Deepfake Technology in political campaign.

This footage isn’t real but the threat is. It’s time to put country over party and protect our democracy.

“For decades, America has been gerrymandered, votes have been suppressed and voters purged, money has taken over our political system. In 2020, we’re seeing it all come home to roost,” said Joshua Graham Lynn, co-founder and President of RepresentUs. “By featuring two leaders who have a vested interest in the collapse of our democratic system, we are putting the American people face-to-face with just how fragile our democracy really is. We hope it inspires Americans to come together to fight for this one issue that unites us all.”

RepresentUs has an urgent message for the American people: Our democracy lives and dies with you. If we do not stand up and fight for it, it could be the end of democracy as we know it. Ahead of November’s critical elections, the unprecedented obstacles that Americans face casting their ballots safely and securely during the ongoing pandemic are aggravated by countless other election threats. Among them, a dramatic shortage of poll workers, interference with the United States Postal Service, and widespread misinformation to undermine the security and validity of mail-in voting, and now a President who refuses to commit to a peaceful transfer of power should results not end up in his favor.

“Deepfakes are an entirely new kind of threat to democracy and the integrity of the media. This ad exposes the threat for all to see,” said RepresentUs co-founder and CEO Josh Silver.

Credits
Brand: RepresentUs
Advertising Agency: Mischief

This campaigns is about:
Anti-Corruption Act, Deepfake Technology, US Elections, Donald Trump, Kim Jong-un, Vladimir Putin, nonprofit organization, NGO, America, United States