Sample School – Regent Park School of Music’s campaign which will provide them with sustainable donations

Sample School – Regent Park School of Music, campaigns of the world

Many schools continuously fear running out of funds, so was the case with Toronto’s Regent park school of music. RPSM brought the advertising agency BBDO onboard to help RPSM out of this situation and help them find a way to arrange sustainable funds. To help solve this issue, grammy-winning music producer Frank Dukes came up with 14 talented RPSM students and produced, recorded, and documented a music library to fund the musical education at RPSM. This music album is called ‘Parkscapes.’

Every time an artist uses a song from the Parkscapes album, all the licensing fees, royalties, and residuals will be paid directly to the RPSM to fund musical education.

Frank reached out to Taylor Swift with the samples, and she instantly loved the music and the noble cause behind it. Taylor swift’s song, It’s nice to have a friend uses a composition from the Parkscapes album.

This turned out to be a great way to fund musical education at RPSM. This also gives the power of self-sufficiency to the school, instead of dwelling on free donations.

Credits
Campaign: Sample School
Album Title: Parkscapes
Client: Regent Park School of Music
Jasper Gahunia, Faculty, Regent Park School of Music
Wes Allen, Faculty, Regent Park School of Music
Richard Marsella, Executive Director, Regent Park School of Music
Jane O’ Hare, Executive Director, Regent Park School of Music Foundation
Composer: Frank Dukes
Agency: BBDO Toronto
Chief Creative Officer: Todd Mackie
Chief Creative Officer: Denise Rossetto
Associate Creative Director: Rana Chatterjee
Associate Creative Director: Jeff Cheung
Sr. Designer: Mike Nugent
SVP, Planning: Tom Kenny
Group Account Director: Tania Montemarano
Account Supervisor: Sagi Mamalider
Director, Data Analytics and Insights: Curtis Rushing
PR: Shannon Stephaniuk, Glossy
Production Company: Flare BBDO Toronto
Executive Producer: David Lembke
Director: Jordan Dashner
Director of Photography: Luke McCutchenson
Audio: Stuart McLean
Post/Editor: Ted Husband