Samsung Tallk, a communication app for ALS Patients based on Eye-Tracking technology

Samsung Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

ALS is a nervous system disease paralyzes patients’ muscles, leaving them wholly immobile and silent. As a result, they can only move their eyes. It is the most common degenerative disease and the most expensive of all. There are currently specialized technologies that assist with communication, but their cost of around €6,000 makes them beyond reach for 90% of Spanish patients with an average income of just €23,000 per year.

To democratize communication technology for all ALS patients. The cameras of Samsung tablets (200€ price) can track people’s eyes, so they have developed software to enhance this technology, commonly used to unlock devices. The app includes predictive algorithms that learn from the users: how they talk and the words they use more often. And thanks to the Internet Of Things & Bixby, Samsung’s voice assistant, they can use the app to control different devices and home appliances. They have created a free app that transforms an existing technology into a new, affordable and revolutionary service supporting all ALS patients, families and caretakers.

Credits
Advertising Agency: Cheil Spain, Madrid, Spain
Client: Samsung
Product: Tallk
Campaign: Samsung Tallk
Tags: Amyotrophic lateral sclerosis, Artificial Intelligence, Samsung Tallk, ALS Disease, Bixby, Samsung Voice Assistant, SmartThings technology, Electronics, Technology, Public Interest, Eye-Tracking Technology, ALS Patient, Innovative Technology Ideas