#sayitwithpepsi this summer with #PepsiMoji.
PepsiCo created a unique take on celebrating emojis. The designs incorporate the essence of Pepsi — the brand’s iconic globe shape and the colors of blue, red and white — for a universal language that is proprietary to the brand.
Emojis aren’t just for your text messages anymore. Pepsi has announced their “Say it with Pepsi” campaign, which is set to launch in 100 markets around the world this summer and will feature a number of emojis on bottles and cans. PepsiCo Design has developed hundreds of PepsiMoji designs, both for global markets and more local ones.
The PepsiMoji first appeared last summer in Canada, and Russia, Thailand, and Pakistan have seen some of the emoji cans as well. The U.S. can expect to see the expressive faces pop up this summer on their favorite Pepsi products, including regular Pepsi, MAX, and diet/light.