SBI Life Insurance is one of the oldest and most dependable insurance provider. The year 2017 has been one filled with achievements, improvements and advancements for the company.
To commemorate SBI Life’s numerous achievements last year, WATConsult, India’s leading and most awarded digital and social media agency, created an innovative throwback video. It showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours. The visuals take the form of audio waves, which unfold as upbeat, vibrant music plays. The high notes of the music produce an inspirational quality.
The video brings SBI Life’s achievements to the centre stage, celebrating milestones like getting listed on Stock Exchange, crossing ₹1,00,000 crore AUM and several others.
SBI Life Insurance Co. Ltd
Advert title: SBI Life #NewYear2018 #CelebrateLife
Advertising Agency: WATConsult Media Pvt Ltd, Mumbai, India
Agency: WAT Consult Media Pvt Ltd
Concept and Scripting: Arunesh Kripal and Yash Danak
Director: Arunesh Kripal
Producer: Manu Bhadane
Executive Producer: Apurva Mehta
Story Board: Arunesh Kripal
Editor: Madhukar Pawar
Assistant Editor: Wayne Fernandes
Music Production: Arre Media
Designer: Sumit Bansode
AVP – Operations – Manika Juneja
Sr. Account Manager – Aakash Chatterjee
Account Manager – Kunal Luhar
Account Lead – Nimisha Solanki
Digital Media Executive – Rashi Agrawal and Shruti Banda
This Ad campaign is related to:
SBI Life Insurance, WAT Consult, Digital Video, Campaign, Brand Awareness, achievements of 2017, insurance, Digital Agency, Social media agency, SBI Life