Scotiabank – Bank on Equality, An initiative that levels the gender wage gap

Bank on Equality campaign by Scotiabank helped female bank customers receive an equitable salary

 
 
As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson, Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened a Payroll Account on March 9 with an equal salary, generating an immediate buzz.
 

 
Each female client received an additional 29.6% salary, equivalent to the gender wage gap in the country, with the bank’s currency, Scotia Points, bonus points that can be used as real money to purchase or redeem on products and experiences. To determine this additional salary, the bank developed an algorithm comparing female client salaries with a man’s, considering variables such as age, occupation, education and geographic location.

Credits
Agency Network: Wunderman Thompson
Holding Company: WPP Group
Client: Scotiabank
Tags: Peru, Finance, Scotiabank, Equality Campaigns, International Women’s Day, Women’s Day Campaigns, Women’s Day Ads