Signal – Little Brush Big Brush | An AR-Experience That Encourages Kids to Brush Their Teeth
When children come into this world, they are blank slates that are highly impressionable. However, kids are also famous for being whimsical and messy. Early adoption of good habits makes a child’s transition into adolescence as well as adulthood a seamless one. Regular brushing of teeth is one such habit that eventually leads to avoidance of huge dental care expenses in the future. In a bid to promote this healthy habit, Signal has come up with a new AR-Experience called Little Brush Big Brush.
The digital advertisement for the campaign was prepared by a Netherlands-based digital production company called MediaMonks. The campaign made use of Spark AR as well as the Messenger app to create a 21-day brushing adventure featuring different collectible characters. By engaging children in an interactive platform that made brushing fun, the innovative tool promoted concrete habit-building tendencies. The 21 collectible characters made it possible for the kids to stick with Signal’s innovative platform for a period often described as the scientific minimum for permanent habit building.
We feel that Signal’s involvement with one crucial aspect of early habit development in children will surely build enough marketing capital for the software. Concurrently, this technologically nuanced campaign is seamlessly accomplishing a noble goal.
Credits
Advertising Agency: MediaMonks, London, UK
Creative Director: Philipp Sens
Creative: Robbin Runsten
Project Manager: Tommy Lacoste
Art Director / Senior Designer: Matteo Rostagno
Copywriter: Miriam Patience
Animator: Peter Oosterhoff
3D Generalist: Jan Postema, Floyd Angenent
Global Director U-Studio Beauty Personal Care: Emily Obrien
Global Director Advertising Innovation Unilever: Nathan Cook
Global Assistant Digital Manager: Julie Garrigues
Global Senior Digital Manager: Hannah Jensen
Global Brand Manager: Daniel Kerry
Global Brand Director: Pau Bartoli
Managing Director MediaMonks: Martin Verdult
Executive Creative Director: Jon Biggs
Executive Producer: Andy Hopkinson
Director of European Partnerships: Storm Keys
Video Editor: Floris Van Raak
Programmer: Peter Van Der Noord
Programmer: Niels Otterspoor
Programmer: Delilah Pavoni
Augmented Reality Programmer: Nevin Wouters
Augmented Reality Programmer: Dave Lenz
QC: Renske De Vlieg
QC: Daniel Comolli
Production Director Facebook: Charlie Macpherson
Global Creative Strategist: Elizabeth Valleau
Global Client Partner: Kate Barker
Tags:
Digital, United Kingdom, Health, Signal, MediaMonks, Little brush big brush, AR-Experience, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns
