Smirnoff Experience #unfakeit

If you thought a party was about making heads turn and jaws drop, let us show you what you’re missing out on.
Diageo India has rolled out a brand new ad film for its #unfakeit campaign. The film that has been conceptualised by McCann is meant to capture the visual attractiveness and energy of Diageo’s live event Smirnoff experience.

smirnoff-unfakeit-cotw

Watch this to remind yourself what it feels like to just let your hair down. To forget about who’s watching and simply shake a leg. Even if you got two left feet. Because a real party is all about real people.

‘life is best, when stripped of rules and trying too hard’.
Smirnoff Experience Reveals Its New Brand Mantra #Unfakeit. Real fun begins, when you un-fake it.

Credits:
Creative Agency: McCann Mumbai
Client: Diageo India
National Creative Director: Puneet Kapoor
Director: Julian Acosta
Media Planning: Mindshare


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