SoundCloud – An Opioid Victims Remix

Campaign: SoundCloud – An Opioid Victims Remix

Brief
Create an innovative idea that raises awareness of opioid overdose.

Idea
Opioids are normalized through the music genre SoundCloud rap. Last year the young artist Lil Peep died of an overdose and was mourned by the music industry. Our idea is to let Lil Peep’s songs end with a voiceless minute. A minute of tribute for every lost opioid victim on the day of his death.

The piece was created solely for the purpose of the 2018 YOUNG ONES Competition and was not commissioned by the client.

Credits
Brand: SoundCloud
Campaign: An Opioid Victims Remix
Advertising School: Berghs School of Communication, Stockholm, Sweden
Copywriter: Simon Magnusson
Art Director: Victor Lindkvist
Designer: Alvin Marelius

Tags:
Digital, Sweden, Health, Music, Berghs School Of Communication, An Opioid Victims Remix