Spotify Advertising: A Song for Every CMO

A Song for Every CMO is Spotify’s playful way of celebrating the industry leaders

Spotify’s engagement levels are 23% higher than any other medium. Yet digital audio advertising earns under 2% of the total media spend. To kick start a conversation amongst key marketing decision-makers, A Song for Every CMO demonstrated Spotify’s targeting capabilities, using original songs written by leveraging Spotify’s data and dedicated to the world’s top CMO’s. It led to unprecedented results: 75% year-on-year growth and $ 1 billion in ad revenue for the first time, making 2021 the best year in Spotify’s Advertising history. It even inspired other CMOs to request songs of their own.

Credits
Agency Network: FCB
Holding Company: Interpublic Group
Production Company: Watt White Music, Maplewood
Advertiser Brand: Spotify/Spotify Advertising, New York