Spotify Match, A campaign by Miami Ad School to encourage people for carpool

Spotify Match by Miami Ad School

Over 76% of Americans drive alone to work every day. That’s 115 million cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.

Credits
Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Agency website: https://miamiadschool.com/
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal

Tags:
Technology, Innovation, Google Maps, Spotify Music, Spotify Match