Super Sanskari Saree: ‘Rape-Proof clothing’
Ladies, are your short dresses inviting rape?
Rape-proof clothing for objects who want to be treated like women.
These Super Sanskari Saree are made with anti-rape technology and, according to some Indians, will make women invisible to rapists. Protect yourself from prying eyes and unwelcome penises with this ultra-modest collection. Because when there’s nothing to see, there’s nothing to rape.
You’ve probably seen this video of auntyji, who told a group of young girls they ‘deserved to be raped’ for wearing short dresses.
In India, many people believe that rape is a victim’s fault.
While she may have apologized, she has started a national conversation about victim shaming, moral policing, and flawed patriarchal norms that are still rampant. This politician said non-vegetarian food and mobile phones encourage rape. This one blamed Indian-Chinese cuisine. This one literally said, “if you can’t prevent rape, enjoy it.”
Enough is enough.
As a response to #viralaunty we created a line of Sarees that are so modest, they would be ‘rape-proof’. The sad thing is no matter how they dress, every 15 minutes a child in India is sexually assaulted. Every 20 minutes a woman is raped.
The honest truth?
Clothing won’t change rapists. Education, law, and empowering women will. The ‘price’ of each saree will be donated to Sayfty, with the aim of empowering women and promoting their safety—done in a manner that is realistic and not ridiculous.
Sanskari Item-Number Saree
Everyone knows if you’re at a club drinking and dancing, you’re practically asking to be raped. This shimmering pink saree will ensure no one tries to buy you a drink because sanskari girls shouldn’t be drinking in the first place.
Ambitious Naari Office Saree
It’s great that your husband lets you go to work, but let’s not forget that he’s the boss of you, everywhere. This gorgeous green saree ensures that your body, as well as your career aspirations, remain covered.
Sun-skari Beachwear Saree
On Indian beaches, the last thing you want is to be showing any skin. Rather than a two-piece bikini, opt for this one-long-ass-piece yellow ‘biki-nahi’. It’s more powerful than SPF 70, protecting you from the sun and unwanted male attention at the same time.
Loungewear Saree
Just because you’re an auntyji now, doesn’t mean you’re unrapeable. This pavitra white saree can protect you from the ogles of the autowala-bhaiya, shopkeeper, or even chhotu. Sadly, it can’t stop your husband from raping you because that’s still legal, for some reason.
‘Acchi Bacchi*’ Saree for Kids
The worst that your little bundle of joy should invite is dowry, not sexual abuse. Make sure she knows that her body doesn’t belong to her from a young age with this red saree.
The embroidery practically screams “Uncleji, aaj toh mujhe jaane do**”.
Help them raise funds to make an actual difference.
Sayfty’s vision is to make the daily lives of millions of Indian women safer by empowering them to take a stance against gender violence and sexual abuse. Their programs and initiatives are focused on education (of women and men), open discourse, and self-defence workshops.
Credits
Campaign: Super Sanskari Saree
Website: https://www.sanskari-saree.com
Art Directors: James Barkley, Miklas Manneke
Copywriters: Tanvi Tandon, Anish Easwar
Tags:
Digital, India, Public Interest, NGO, Sayfty, Education, Rape in India, Women Safety, Rape-Proof clothing, Super Sanskari Saree, Best Digital Campaigns, social media, Viral Video, Awareness Campaign
