S&X Rankin perfume – It’s not just for the young and beautiful, it’s not just heterosexual, it’s all inclusive

For the launch of S&X Rankin limited edition fragrance, they created this provocative and no-holds-barred film by award-winning perfumer Azzi Glasser. A real assault on the senses

“To launch S&X we really wanted to create something that would turn heads and get people talking. And that’s exactly what we did.”

This new three-part campaign series, conceived by The Full Service and directed by Rankin, demonstrates his perception of what it means to desire, showing how everyone is invited.

“Desire is universal, it is all-embracing and for this campaign, I just wanted to show the world that sexuality doesn’t have boundaries,” Rankin revealed when speaking with Daily Front Row. “It’s not just for the young and beautiful, it’s not just heterosexual, it’s all inclusive.”

The Perfumer’s Story by Azzi Glasser.

Buy it at Harvey Nichols

Credits
Brand: S&X Perfume
Advertising Agency: Full Service, London, UK
Executive Creative Director: Neel Majumder
Director: Rankin

Tags:
Film, United Kingdom, Beauty, S&X Perfume, The Full Service, Award-winning Campaigns, fashion photographer, Digital Film, S&X Fragrance, Harvey Nichols