Most of the brands in the year 2015 tried their hands at influencer driven marketing campaigns. But Tata’s ‘Get.Set.Bolt’ stood out from the rest. Its clever and funny Twitter gamification strategy involved top influencers and during the course of the campaign, it also gratified the top supporters as well. A win-win for all parties!
#TeamGabbbar (Abhishek Asthana)
#TeamAshwin (Ashwin Mushran)
#TeamRahul (Rahul Nanda)
Campaign: #GetSetBolt The Great Twitter Race
Digital agency: DigitasLBi