Tattoo Artists against Skin Cancer – A Testament to the True Power of Artists

Skin cancer is a debilitating illness that warrants discussion. Most people assume that only the senior and aged members of society are at risk. But, nothing could be further from the truth. More people deal with skin cancer than breast and prostate cancer combined. To address the same, Sol de Janeiro recently launched a nationwide initiative. More precisely, the sunscreen brand trained tattoo artists across Brazil to detect early signs of skin cancer.

The initiative also boasts a digital awareness campaign created by Ogilvy Brazil. Mostly, the ad provides a comprehensive overview of the initiative. But, it also features anecdotes of real-world impact. Simply put, the campaign catalyses the convergence between artistic beauty and modern-day healthcare.

All in all, we commend Sol de Janeiro for giving a tattoo artist the tools to stand against skin cancer!

Credits:
Agency: Ogilvy Brasil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Paco Conde, Roberto Fernandez
Copywriter: Paco Conde
Art Director: Ale Koston
Digital Art director: Lincoln Lopes
Digital Copywriter: Felipe Machado
Producer: Patricia Cortes, Lucas Pires, Fabiano Beraldo, Marina Dodi
Art Buyer: Francini Santiago
Account Manager: Luis Carlos Franco, Mauro Frota, Luciana Rodrigues
CEO: Fernando Musa
General Director: Luis Carlos Franco
Planner Bruno Cunha, Gabi Teixeira, Fernando Machado
Account Executive: Luiza Varges
Project Manager: Renata Rollin
UXD Directo: Pablo Moura
UXD: Patricia Belo, Aline Araújo.
Creative Technologist: Juscelino Vieira
Production Company: Conspiração
Director: Daniel Lieff
Photographer: Claudio Lacerda
Music: Adelphoi