The online campaigns that every business should run

No matter what your business specialism area is, companies need to have some form of an online presence. There are some which will leverage over 90% of their business via online campaigns, and others which will bring in much smaller successes via the internet.

Either way, running online campaigns is one strategy that will hands down increase your website traffic and help to push sales.

Hop onboard with the latest trends

If you’re unsure where to start when it comes to integrated campaigns, one way to start is to run seasonal online campaigns — these work around the main holidays and seasons throughout the year, capitalising on the busy shopping periods.

Furthermore, by understanding and researching the ecommerce trends 2019, you’ll find just how to make your campaigns more effective, target more customers, and increase overall customer satisfaction. For example, mobile shopping is forever growing, so ensure your website is mobile friendly to maximise your sale potentials. Make your emails or social media promotions easy to follow through when someone opens these up on their phone. Combine what you do with when you do it, and you’re sure to give your business a push.

Valentine’s Day

Of course, it depends on what type of business you run that will dictate which way you run with a Valentine’s Day online campaign. According to ecommerce trends 2019, audiences love to be engaged and have the chance to participate with brands easily.

Think of ways to get your followers to share Valentine’s related stories via social media platforms. Perhaps you could tie this into a competition, where the most romantic/cringe-worthy story wins your products or service.
As February is a month surrounded by the love theme, you could run offers which are encouraged to be shared. Why not start by sending loyal customers a Valentines Day discount code, which they can then ‘share the love’ by sending on to those they love. This type of email marketing keeps offers exclusive yet allows customers to feel special while being able to spread the offer.

Easter

As the Easter period is around school holidays and bank holidays, it tends to be a period where people go away. Tailor your Easter campaigns to run just before the actual Easter weekend, perhaps a week before.

Not many companies out there will retail Easter-themed merchandise, but any brand can get involved by embracing an Easter theme. Change the email template to Easter-friendly colours and add Easter-themed designs.

Easter is a key shopping period, so focus on using this time to run your strongest discounts and promotions. Avoid cliché email subject lines on email marketing, switching up cheesy lines for more heart-warming, fun subjects instead.

Halloween

The scary season is a fantastic time to indulge in some of your most creative social media campaigns. It’s all about offering your audiences more treats, less tricks, and some frightful themes fun along the way. If anything, Halloween is a holiday which lets brands have some fun with their audiences, engaging them with shareable videos, memes, online games and competitions.

Lots of people embrace Halloween no matter what their age, dressing up, and getting involved with the theme. Use this as an anchor point for any marketing plans you may have. How can you encourage audiences to share their Halloween activities with you? How can this be incorporated with your brand? It’s worth having a brainstorm of how to successfully do this, and really get those social media stats soaring.

Black Friday

Black Friday signals the start of the holiday season, kickstarting the shopping frenzy. More importantly, it’s a huge opportunity for brands to close off the year with the biggest boost in sales yet.

Most brands jump onto Black Friday and Cyber Monday to slash prices and create some shareable online content, so you’d be falling behind if you didn’t join in. The key is to carefully plan your Black Friday campaign in advance. You need to ensure you launch the biggest discounts at the right time.

Why not look at running a declining discount which can be shared on social media? Your biggest discounts can start at the beginning of the day, and if shoppers aren’t fast enough, the discount declines by the hour.

Tags:
Valentine’s Day Campaigns, Easter Campaigns, Black Friday Campaigns, Halloween Campaigns, Social media campaigns, Email marketing, Digital, Online campaigns